Baku, Finance Time.  On July 22, 2016 certificates by  European Institute of Public Relations Certificate were presented to PR-managers, who participated in the scientific-methodical training program "The press service of the company: modern trends and drives", organized by "Alibayov Communication & Consulting" and European Institute of Public Relations (France) and  supported by hotel "Excelsior Hotel Baku". The training was attended by Head of the Corporate Communications Group of "Ata Holding" Dilara Zamanova, Head of PR unit of “Veyseloqlu” Company Ilham Mammadzadeh, PR manager of “Head Academy” company Ilham Mirzayev, “Best Solutions” (Asan Imza) PR-manager Kamran Aliyev, Head of the unit of Sate Committee on Standardization, Meteorology and Patent Fazil Taliboglu and others.

The training took place in July 11 - 22 at "Head Academy" office based at National Olympic Stadium. During the training, member of the Expert Council of the European Institute of Public Relations, Vali Alibayov, covered topics as basic concepts of public relations, relations with the media, modern approaches and requirements to the press service, mass media as communication of century: newspapers, magazines, internet, television, radio, selection of information channels for the target audience, classical and modern methods of delivering  information provided to the target audience, press service and the media.

Head of PR Department of “Veyseloqlu” Group of Companies and Chairman of PR Association of Azerbaijan Ilham Mammadov said: “Along with theoretical knowledge we obtained in this training we reviewed local and international cases. I believe that acumen and experience taken up in similar internationally certificated trainings will remarkably contribute to Azerbaijan PR Technology”. 

Head of Corporate Communications of “Ata Holding" Group of Companies Dilara Zamanova expressed her pleasure with the opportunity of participation in the training. She added that the training lead by Vali Alibayov affected all topical issues of functioning of the press service at the current stage. The training featured by exchange of experience due to the activity of all participants.

Head of the unit of Sate Committee on Standardization, Meteorology and Patent Fazil Taliboglu:

“These training introducing international practices will enable us to meet present day requirements. Freedom of word, opinion and press in our country makes necessary activity of persons engaged in PR to meet international standards. I reckon this training will make positive input on building up high PR level, strengthening cooperation with media and involving more accomplishment to this area. Furthermore, I highly appreciate opportunity for exchanges of ideas with colleagues.”

At the end of the training, PR-managers expressed their feedback on the event, and appreciated the training’s high level organization. It is noteworthy that the certificate awarding coincided with the date of the holiday - the Day of National Press. It is obvious the scope of public relations is inseparable from the media.