On February 7, 2025, Bir ecosystem, a platform designed to bring newness to the country’s business and financial landscape, was officially introduced to the public. Under the PASHA Holding management, Bir ecosystem unites the group’s leading companies to offer a more seamless and user-friendly experience for customers.
Bir ecosystem unites the services of Birbank, m10, MilliÖn, Umico.az, and PASHA Holding’s joint ventures, BakıKart and Trendyol Azerbaijan, under one platform. The launch event began with a keynote speech by Farid Mammadov, the Executive Director of Bir ecosystem. He emphasized that Bir ecosystem's main goal is to integrate naturally into customers’ daily needs, providing tailored solutions and creating new opportunities. “We’re not just providing services; we’re building an environment that simplifies and adds value to our customers’ lives,” he highlighted.
Bir ecosystem merges key brands—Birbank, Umico.az, m10, and MilliÖn—under one umbrella, playing a leading role in the country’s financial, e-commerce, and digital payment sectors. Additionally, it collaborates with strategic partners such as Trendyol Azerbaijan and BakıKart, further expanding its reach and enhancing the customer experience.
Through Bir ecosystem, customers can now benefit from QR payments within the partner network and public transport, credit-based shopping via Birbank on Umico.az, installment payment options on Trendyol Azerbaijan using Birbank’s installment cards, a unified bonus program, and many other innovative solutions.
Bir ecosystem is built on four key innovative concepts designed to offer customers faster, more convenient, cost-effective, and secure services: a unified access, bonus, payment, and credit platform. These concepts enable users to enjoy a streamlined experience within Bir ecosystem, making it easier to meet their needs efficiently.
At the end of the event, Farid Mammadov discussed Bir ecosystem’s future development plans, stating: “We will continue to deliver innovative and impactful solutions. Our goal is to make a meaningful difference in the everyday lives of citizens by making their daily needs more convenient and affordable.”
During the official launch ceremony, the CEOs of Bir ecosystem’s core companies—Farid Huseynov (Birbank), Rauf Gulamaliyev (Umico.az), and Samir Mammadov (MilliÖn)—provided details into the roles their respective companies will play within Bir Ecosystem. Furthermore, Bir Ecosystem’s key leaders in relevant fields presented the brand’s philosophy and highlighted the features of new products set to be introduced to the market in 2025.
